Build
Seed – Series A
You're moving beyond founder-led sales
“The founders are still closing most deals. We need someone who can sell this without us in the room.”
What's hard right now
- Your first sales hire sets the tone for the whole team, so getting it wrong is expensive.
- Sellers from big companies often struggle without a brand, a playbook or SDR support.
- You're competing for the same people as better-known, better-funded startups.
What you're trying to achieve
A repeatable sales motion that doesn't depend on the founders.
The hires that usually unlock it
- Founding AE
- Founding CSM
- First marketer
- First sales leader
First UK AE in a 22-day hiring cycle.
Founding US sales and CS team, 100% offer acceptance.
Bridge
US ⇄ Europe
You're opening a new market
“We're winning customers over there, but nobody on the ground owns growing it.”
What's hard right now
- You don't know the local talent market, salary levels or who's actually good.
- Nobody there has heard of you yet, so strong candidates take more convincing.
- Interviewing across time zones slows everything down while competitors move faster.
What you're trying to achieve
An in-market team that can win deals before you have a brand there.
The hires that usually unlock it
- First in-market AE
- Regional GM / VP
- Presales
- Landing team
10 sales hires across the UK and US in 7 months.
Founding UK team: 7 offers, first shortlist in 4 days.
Scale
Series B+
You're scaling across regions
“We know what great looks like. Now we need ten more of them, in three countries, without lowering the bar.”
What's hard right now
- Hiring volume is outrunning your internal recruiting capacity.
- Quality slips when every region hires its own way.
- Senior leaders need to coach a method into the team, not just hit a number.
What you're trying to achieve
Consistent, high-bar hiring across every region at once.
The hires that usually unlock it
- Enterprise AEs
- Regional Directors
- Sales leadership
- CS leadership
6 MEDDIC Regional Directors across the US, Nordics, Benelux and DACH.
4 senior hires in 4 markets in 3 months, with 4 retained searches live.
